Health FitnessSoft paywall · trial requiredpaywall: post onboarding quizquiz drivengoal settingsocial proof heavyannual default with trialfeature list
1Cold open on a mood line ('dimmed by noise apps and everything else pulling at you') and a tap to continue. No logo, no pitch yet, just the problem framed emotionally before they ask for anything.23First thing they ask is your name, before signup and before any value. They reuse it all over the flow ('I can help with that, Jacob', 'Opal will get you back 5 years'). Cheap zero-party data that makes every later screen feel personal.5Signup wall this early, before they've shown any value. Apple's defaulted on top, phone and email below. High intent is now so grabbing the account isn't crazy, but asking before the user feels anything is the usual dropout risk. I'd test moving this past the first aha.678101112131415161718'What matters most to you' with Focus, Sleep, Be present, Mental health. The sleep pick comes back later as 'not much sleep, sleep can help with that.' Good zero-party setup, though I'd test multi-select since most people want both focus and sleep.19202122'Old enough to know what matters and to know what you're losing.' Loss-aversion framing tied to the age you just entered. Sets the emotional stakes before the screen-time math lands.2324'What best describes you' (entrepreneur, student, creative, caregiver). Segmentation they could route copy on. I'd want to see it actually change a downstream line, otherwise it's a question that earns nothing.252627282931Loading review that plays back your answers in first person: 'Around 3-4 hours a day. Always something to solve. Not much sleep. I can help with that, Jacob.' Reinforces the personalization and the work it's doing for you.32333435The Screen Time permission, framed as 'connect Opal to Screen Time settings. Securely.' This permission is the whole product, so they sell it gently and lead with 'securely' to lower the privacy worry. Asking before the paywall is right since the block can't work without it.363738394042'Choose your biggest distractions' across social, games, shopping. A real micro-commitment: you pick the apps you'll block, which makes the problem concrete and raises buy-in before the ask. Also feeds a personalized block list.434445464748495051525354555657585960616263646566676869Shock-stat sequence: '91 days on your phone this year' rolling up to '18 years of your life looking down at your phone.' Loss aversion built off your own screen-time number, and the animated year counter makes it hit harder than a static stat.707172Flips the stat: 'the good news is Opal can help you get back 5 years.' Reframes the loss into a recoverable gain right after the gut-punch. The problem-then-solution beat before the value summary.73Notification permission framed as 'allow Opal to nudge you,' benefit-first instead of a raw system ask. 'You can always turn this off later' lowers the commitment to say yes.7576A fist bump: 'Let's solidify it with a fist bump' on a personalized summary ('Opal will get you back 5 years', 30% less screen time, 27 days back). A physical micro-commitment right before the paywall, with the numbers pulled from your own inputs.77787980Paywall lead screen: a before/after bar chart (6h 32m down to 1h 49m), 'Start your free week and gain 2 hours back', 100,000+ reviews and 8 million users. The before/after visual sells the outcome, and a trial fits a habit app where people want to try before paying.81828384'When should we remind you before your trial ends, 2 or 3 days before.' Sells the trial as low-risk by promising the cancel reminder, and doubles as a notification opt-in. Takes the 'I'll forget and get charged' fear off the table before the price.85868788899091Plan screen with a day 1/6/7 journey timeline and two yearly options: 7 days free then 99.99/year as the default, plus a second yearly with 30 days for 4.99. 'No payment due now' under 'Start my free trial.' The timeline pre-sells what happens during the trial so the charge feels earned.929394Hit no thanks and you get a downsell: 'Not ready for a year? Try a monthly plan, 19.99/month.' Most people don't buy on the first ask, so a smaller monthly commitment picks up some of the holdouts. Note they still lead with the trial button.96979899100101102103104105106108109110111112113114Post-paywall home with a 'Complete your setup' card and 'First step taken. You started. That's the hardest part. Your future self is already thanking you.' Guides you to the next action instead of dropping you on a blank dashboard, and the copy rewards the commitment you just made.115116117118119120
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