Opal onboarding teardown

1

Cold-open emotional hook before any sign-up or value: 'Dimmed by noise, apps, and everything else pulling at you' over the signature opal. Sets the problem-aware frame and lets the visual brand carry a dark, near-textless screen.

2

3

Name capture, framed as the coach getting to know you ('I'll help protect your focus' → 'First, what's your name?'). Pulling the name this early personalizes every downstream screen and banks a cheap first 'yes' before any harder ask.

4

5

6

7

Email-first wall placed extremely early, before any quiz or value is delivered. Email + password with phone and Apple fallbacks, plus 'Your sensitive data is protected by Apple' trust copy to soften the friction. Front-loading the account this hard is aggressive for a screen-time app and likely costs top-of-funnel completion.

8

9

10

11

12

13

Goal-setting opener: 'What matters most to you?' (Focus / Sleep / Be more present / Improve mental health). Classic motivation-capture that gets later echoed back in the personalized projection and the Sleep/Focus/Rest framing.

14

15

Age question, but notice the running recap above it ('Sleep better → You want your nights back'). Opal keeps echoing your stated goal back as you answer, so each step feels like one continuous personalized conversation rather than a form.

16

17

18

'What best describes you?' (Entrepreneur). The reframe above it. 'Old enough to know what matters and to know what you're losing'. Does loss-framing work *before* the question, priming the time-wasted narrative Opal monetizes at the paywall.

19

20

Self-reported screen time input ('best guess is okay'). The key data point Opal weaponizes later into the '91 days / 18 years of your life' projection. Low-friction estimate buckets keep the quiz moving.

21

22

'Reviewing your responses…' with a progress bar. The classic personalization/loading moment. It manufactures the sense that a tailored plan is being computed from your answers, inflating the perceived value of what sits behind the upcoming paywall.

23

24

25

26

27

Screen Time / Family Controls permission ask, pre-framed with 'Let's connect Opal to Screen Time. Securely.' and an arrow nudging toward Continue. Required for the core product, so they invest a full priming screen plus 'protected by Apple' reassurance before the native dialog.

28

29

Native Screen Time authorization dialog ('Allow with Face ID'). This is the load-bearing permission. Without it the whole blocking product is inert, which is why it gets the dedicated soft-sell on the prior screen.

30

31

32

33

34

35

36

37

38

App/website blocking selection where users pick categories and specific apps to restrict. 'Show me how' offers a guided path; this is the commitment moment that turns the quiz into a configured product the user has invested setup effort into.

39

40

41

42

Personalized shock-stat reveal: 'The bad news is that you'll spend 91 days on your phone this year' computed from their self-reported screen time. Pure loss-framing to manufacture urgency ahead of the paywall.

43

44

45

46

Escalation of the same projection to '18 years of your life looking down at your phone.' Animated count-up (17 / 18 / 19 years) maximizes the emotional gut-punch before the value pitch.

47

48

49

50

51

52

Notification permission ask, primed with 'Allow Opal to nudge you' and an arrow pointing at the system dialog. Nudges are core to the habit loop, and notifications also enable the pre-trial-ending reminder used to drive conversion.

53

54

55

56

57

58

59

Pre-paywall value bridge: Before/After Opal bar chart (6h32m -> 1h49m), 'Start Your Free Week And Gain 2+ Hours Back,' three benefit bullets, 5 stars / 100,000+ reviews / 8 Million+ users. Heavy social proof + concrete time-saved promise primes the price reveal.

60

61

Trial-reminder scheduling ('When should we remind you before your trial ends?') with 'Enable notifications to receive this reminder.' Reduces accidental charges in theory, but mostly a trust signal that primes the trial-required ask and re-confirms notification opt-in.

62

63

64

65

66

67

Primary paywall. Free-trial timeline framing (Day 1 / Day 6 / Day 7) above press logos (Apple Design Awards 2025, NYT, WSJ). '7 Days for $0.00, then $0.27/day ($99.99/year)', two yearly options (7-day free vs 30-day for $4.99), 'No payment due now.' Annual-default trial, no monthly shown here. Pushes the high-LTV plan first.

68

Same paywall with the 'Restore / Terms / Skip for now' sheet exposed. The paywall is skippable and has a close affordance, so this is a soft trial-optional gate rather than a hard wall.

69

70

Exit-intent downsell: on dismiss, 'Not ready for a year? Try a monthly plan instead' at $19.99/month with its own trial and 'No thanks.' A second-chance offer to catch users who balk at the annual commitment.

71

Native StoreKit sheet for the $19.99/month monthly downsell. '1-week free trial, then $19.99/month, cancel anytime.' Confirms the monthly path is real and trial-backed, not just an anchor.

72

73

74

75

Post-purchase reinforcement using the Sleep/Focus/Rest pillars and 'And whether you truly recover'. Ties the product back to the goals chosen on screen 14. Identity/commitment framing to reduce trial cancellation.

76

77

78

79

80

81

82

83

84

85