Justfit 2024 11 onboarding teardown

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Notification permission before onboarding even starts. iOS only lets you fire the system prompt once, so asking cold here, before any value, is a gamble. People deny when they don't know what they'd be reminded about. I'd move this past the plan reveal when there's a streak or a workout to nudge them back to.

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'Hi there, I'm your personal fitness coach.' Framing the app as a coach reads higher value than 'workout library,' and it's free to say. It sets up the personalized-plan promise the whole quiz is building toward.

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Signup is optional ('already have an account, log in') and they don't force account creation before the quiz. Good call. Capture the high intent with the quiz first, defer the account friction until there's sunk cost.

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Motivation question leads with emotion, not metrics: 'feel more confident,' 'find self love,' not just 'lose weight.' That's the why behind the goal, and it's the language they can echo back at the paywall.

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Right after you enter your weight they reassure: 'you will lose 7%' and 'scientific evidence people are more likely to...' Softening the moment you've made someone confront a number they don't love. Lowers the anxiety of committing.

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'Losing 13lbs is a realistic target' plus '89% of users say the effect is obvious.' They turn your raw input into an achievable-sounding goal and back it with a stat. Sets the expectation the plan will deliver.

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Projects a dated target ('165lbs by Sept 15') from your inputs. A concrete date feels more real than 'lose weight.' They reuse this projection several times through the flow to keep the outcome front of mind.

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Gender question explains why it's asked ('to calculate your basal metabolic rate'). Telling people the reason you need a data point lifts completion. Nobody wants to hand over info that feels pointless.

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Age, framed as 'help us make adjustments to your personal plan.' Same move as gender: every question is tied to personalization so it reads like work being done for you, not a form to fill.

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'You have great potential to crush your goals,' with a 30-day weight-loss curve specific to 'men in their 20s.' A personalized payoff mid-quiz that uses the data you just gave and keeps momentum into the next block of questions.

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After you pick 'no jumping' they confirm it back: 'we will select workouts without jumping especially for you.' Echoing the choice right away makes the personalization feel real instead of theatrical.

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Injury question framed as filtering: 'we will filter unsuitable workouts for you.' Reframes a dull health question as the app protecting you. Every answer becomes more evidence the plan is built around you.

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Testimonials drop in mid-quiz: 'we've helped 194,578 people like you,' Jennifer lost 25lbs. Social proof placed during the work, not just at the paywall, so belief keeps building. The oddly precise number reads more credible than a round one.

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Flexibility self-test ('how far can you do a seated forward bend'). A physical, slightly novel question that breaks up the tap-tap-tap and makes the assessment feel like a real fitness eval.

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'Cool, 80% of users face the same as you, we'll have a plan that's easy to follow.' Normalizes wherever you landed and promises the plan handles it. Reassurance right after a question you might feel bad answering.

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Agree/disagree on 'I have no idea how to pick suitable workouts for me.' Psychographic questions that get you to admit the pain the app solves. You talk yourself into needing it before they ask for money.

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'JustFit was made for people just like you,' 1,000,000 users, 83% say the plan is easy to follow. Stacks scale with an outcome stat, placed late in the quiz where buy-in is already high.

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'How would you reward yourself after reaching your goal?' Gets you picturing life past the finish line: new clothes, travel. Future-pacing the win raises emotional investment right before the plan reveal.

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Pure identity question: 'being proud of myself,' 'feel empowered to make healthy choices.' No fitness data here, all emotion. They're loading up the aspirational payoff they'll cash in at the paywall.

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'Here's how weight loss can change your face.' Pushes the benefit somewhere unexpected and a little vain. Face change is more visceral than a number on a scale, and it widens the appeal beyond just weight.

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'Do you wanna lose weight?' One blunt yes/no right before the plan-building loader. A tiny final commitment that gets you to say yes before the ask.

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Loading screen building 'your personal plan' with a progress counter and '1,000,000 users have chosen JustFit.' The visible work makes the personalization feel earned, and the percentage is a goal gradient pulling you to the reveal.

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They slip '4.8, 24.8k App Store reviews' into the loading sequence, right before the paywall where you're waiting and receptive. Rating proof at peak attention. I'd test asking for an in-app review here too, while sentiment is high.

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The plan reveal: a weight-loss curve to '165lbs by 21 July' plus a workout calendar with a 'success' day marked. Dated outcome and a concrete schedule. This is the perceived value they spent 70 screens building, landing right before the price.

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First paywall. 12-month is the default and the only plan carrying the 7-day trial, flanked by pricey monthly and 3-month options that make annual look obvious. 'No payment now' lowers the commitment feeling. Annual-default-with-trial is the standard fitness play.

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Post-paywall value carousel ('reach your goals,' 'workout anywhere,' '1000 exercises'). If someone dismissed the paywall, these re-sell before the second offer instead of dropping them onto a blank home.

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'A special welcome gift awaits you, tap to open.' A wrapped present you tap to reveal. Dresses up a discount as a gift and adds a small interaction so the offer feels earned rather than pushed.

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Second paywall, reframed as a 'newcomer gift, 63% off': $29.99/year with $79.99 struck through. Most people don't buy on the first paywall, so a discounted second ask picks up some of them. The strikethrough anchors against the full price they already saw.

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Achievement badge for logging in on day one. An early gamified win so the app feels rewarding from minute one. Cheap dopamine that nudges you to come back.

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ATT tracking prompt with a pre-permission pitch: '78% of people want tailored ads, you won't be distracted by random ads.' Framing tracking as fewer annoying ads to lift opt-in. The system prompt is one shot, so the soft-sell before it is the right call.

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Health permission asked late, with a clear why ('we use steps to calculate calories'). Permissions land better after value, and explaining the benefit beats the raw system prompt. Much better placement than the cold notification ask at the start.

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An in-app store ('what interests you most': snacks, equipment, smart devices) bolted onto onboarding. Extra monetization beyond the subscription. Feels early though, before the user has done a single workout.

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Signup finally shows up here ('sign up or login'), well after value and still optional. Deferring the account this late reduces dropout, and by now there's enough sunk cost to want to save progress.

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